Introducing

Lisa Deurer

Bestseller

GERMAN by DNA, with a New York City attitude

"It's the LD-13 studio. It’s where I am most happy. Wherever this studio is, the most important thing is that my hands are allowed to create and be creative"

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designer

Lisa Deurer is a designer known for her bold, experimental, and artistic approach. Born and raised in Augsburg, she discovered her passion for the arts & soccer at an early age. She later moved to New York City to study Fashion Design at Parsons School of Design.

While studying, she gained hands-on experience through internships with various brands and artists, worked backstage at New York Fashion Week, and began developing her own fashion line independently, through which she received her first orders and created custom pieces. During this time, her label LD-13 was born backstage in the Parsons studios in New York City.

After earning her BFA from Parsons and working alongside Isabella Rossellini and American Woolen, Lisa went on to fully establish her own brand.

Her work is defined by dramatic, experimental silhouettes, distinctive textures, and striking visual storytelling, placing creativity firmly at its core.